7-Eleven is reaching out to the public to help in the future expansion and development of its recently released mobile application. The Idea Hub initiative aims to make 7-Eleven customers’ lives more convenient, especially when they are on the go. Through the effort, 7-Eleven is seeking public feedback to expand the capabilities of its app.
“We’re not going to have the corner on all the good ideas and innovations and we want others to innovate on our behalf and do things that we would not dream of,” said Mike Debnar, senior director of guest experiences at 7-Eleven, Dallas.
The new 7-Eleven mobile app is available for Apple and Android devices for free download in Apple’s App Store and Google Play, respectively. Shortly after launching the app, the company has decided to roll out its Idea Hub, where users can share ideas about how to build onto the app’s basic platform and add services that would enhance its worth.
The Idea Hub can be found in the app’s Control Panel – located by clicking on the gear icon. The Idea Hub is divided into four categories for suggestions – general, stores, events and coupons. From there, users can submit an idea or vote on one previously submitted, and sort the list by popularity or most recent suggestions. According to Mr. Debnar, ideas that have risen to the top of the list include adding mobile payment capabilities, more coupons, individual store reviews, a membership loyalty program, nutritional information and local gas prices.
In addition to inviting users to help innovate future app capabilities, 7-Eleven also held an event at the recent South by Southwest show, and challenged tech-savvy attendees to come up with ways to improve the company’s mobile experience. The company chose Sean Devlin, who focused on the 70 percent of the world’s population still using feature phones. Mr. Devlin created an SMS-based program that let non-smartphone-using 7-Eleven fans access the app’s most popular features.
“Our roadmap is like this, we loved all the ideas, but above and beyond that we want our guests to help reinvent and innovate for us as well,” Mr. Debnar said. “Mobile customers like offers and deals – they like to find a lot of good value,” he said. “They’re really looking for value when they’re out and about. “That’s why the mobile app is so valuable to them.”
7-Eleven originally released its mobile app last month, which features a store locator, mobile coupons, selected products, as well as news on store events and specials. The initial capabilities were selected based on comments received from its Facebook fans. According to 7-Eleven, mobile couponing was the top request. Moreover, the recent app update also added the ability to check-in to stores via foursquare.
The store locator is a big feature for 7-Eleven. Through it, consumers can filter their search for key products and services. Store results can be tailored by selecting filters, such as hot foods, beer, wine, Redbox, lottery, ATM, fuel, diesel, propane, and whether food stamps payments are accepted. In addition, the app customizes products geographically, and by time of day and local weather.
“I don’t think it’s any secret, this notion that the Web is disintegrating into smaller screens and more people are accessing Web data through tablets and smartphones, as well as through connected devices,” Mr. Debnar said. “Our connected device strategy is to help customers and serve them better,” he said.
More key features
7-Eleven has partnered with product suppliers to get the word out about its new app, featuring free or value prices on popular products. Coupons can be redeemed at the point-of-sale by scanning an on-screen UPC code from a smartphone. Additionally, users can share a coupon link on Facebook and Twitter, as well as opt in to receive SMS offers and email updates from 7-Eleven.
“The big thing is not only the customization of the data that’s available, because we are looking at every store, but also seriously wanting the users to tell us what they want from us,” said Margaret Chabris, a spokeswoman for 7-Eleven. “And that will help us in many different ways to best serve them,” she said.
Rick Doerr is T3's President and Chief Client Officer
T3, one of the largest independent advertising agencies in the United States, today announced the appointment of Rick Doerr to president and chief client officer. He previously served as T3’s senior vice president, managing director New York. This promotion comes as T3 continues to experience growth across its offices in Austin, New York and San Francisco.
Gay Gaddis has served as both president and CEO of T3 since she opened the doors 23 years ago with a cashed-in IRA and the passion to change the ad agency model. She will continue in her role at T3 as CEO and brand ambassador.
Having spent the past year expanding its leadership team with senior hires from some of the world’s most respected corporations and agencies, T3 now turns its attention to leveraging this collective experience to increase its service offerings. In conjunction with his elevated managerial roles, Doerr will be responsible for overall client relations, oversee all client service teams and lead strategic direction for T3.
“In just less than a year, Rick has proven himself to be an invaluable addition,” said Gaddis. “As T3 has grown, we have recognized a need to both divide and concentrate key managerial roles. Rick’s leadership and innate ability to build great relationships with our clients has been instrumental in our growth over the past year. As president and CCO, Rick will be actively involved in every aspect of the business to help our clients succeed in a constantly-changing marketing landscape.”
As senior vice president, managing director of T3′s New York office, Doerr led brand-building efforts and business outreach for the agency’s clients on the East Coast, including Allstate, Chase, Sprite and UPS.
“I’m both honored and humbled by this opportunity to lead a great organization like T3,” said Doerr. “We have amazing talent across the agency, and I’m excited to work with them all and help lead the charge in not only growing our business, but the businesses of each of our clients.”
Prior to T3, Doerr served as managing director for BBDO’s South China operation as well as Asia regional business development director for the agency. With more than 19 years of experience in marketing and advertising, Doerr has created brand-building strategies and award-winning work for a diverse range of clients, including Federal Express, Gillette, Guinness, Mars, Pizza Hut and Wrigley.
T3′s Gaddis receives C200 Luminary Award for Entrepreneurial Champion
AUSTIN, TX — October 10, 2012 — The Committee of 200 (C200) pays special tribute to exceptional women leaders each year for their efforts at changing the face of business. This year, T3 CEO Gay Gaddis joined two other leaders as 2012 Luminary Award winners at the C200 Annual Conference in Chicago.
Gaddis was presented the Luminary Award for Entrepreneurial Champion, an award dedicated to the growth and success of female entrepreneurs and sponsored by Ernst & Young LLP. In honoring Gaddis, C200 noted that her original business plan was written on a cocktail napkin: “Kick-ass work for clients who want to kick ass.” Today, the original napkin is framed and the vow remains a core tenet of her technology-fueled creative agency.
Other C200 2012 Luminary Award winners included: Corporate Innovator honoree Adele Gulfo, Regional President, Latin America for Pfizer; and Skills to Succeed Champion honoree Kay Koplovitz, CEO of Koplovitz & Co.
“We are overwhelmed by the collective achievements of our membership,” said Connie Duckworth, C200 Committee Chair and CEO of ARZU. “Today, we are especially delighted to recognize Gay, Adele and Kay for their extraordinary successes. These women have left an indelible legacy in their respective fields. They are a source of inspiration to us and to current and future generations of women business leaders.”
C200 is a not-for-profit, invitation-only membership organization composed of the world’s most successful female entrepreneurs and corporate leaders. The organization’s primary mission is to foster, celebrate and advance women’s leadership in business.
Clients have always been impressed with how often T3 social and SEO programs engage audiences with measurable impact. We’re proud to note that others have taken notice of our efforts. Forbes recently included T3 in its Top 100 Global Ad Agencies That Know Social Media and Google.
Read the Forbes article.
T3 names Jim Firestone SVP, Chief Strategy Officer
AUSTIN, TX – July 9, 2012 – T3 has named Jim Firestone to the new role of Chief Strategy Officer to oversee work across the agency’s Austin, New York and San Francisco offices.
Firestone joins T3 from GSD&M, where he was most recently VP, Experience & Insights. In his eight years at that agency, he headed planning efforts across a wide range of brands including AT&T, AARP, HomeAway.com, Hallmark, L.L.Bean, Yellowpages.com and Austin City Limits. Firestone had also been tapped to lead GSD&M’s insights practice. Previously, he held planning director roles at Dentsu’s Oasis, Deutsch and Euro/RSCG, all in New York. He started his planning career at Grey and Ammirati & Puris.
“With digital’s role expanding every day, clients are looking for expanded strategic thinking that factors in consumers and brands, as well as the complexities and opportunities of all marketing channels,” said T3 President and CEO Gay Gaddis. “Jim brings a proven ability to work closely with CMOs to develop business and communications strategies that uncover brand truths that can play out across their digital lives.”
From Firestone’s perspective, T3 offered the opportunity to be at the forefront of the evolution of marketing strategy.
“T3 has done a remarkable job helping top tier brands successfully navigate the transition into all aspects of digital marketing,” Firestone said. “T3’s think tank approach has ensured that the perspectives of technologists, emerging media specialists, media and creative have a role in shaping strategy. My goal is to take that even further, developing deeper and comprehensive strategies that bring new consumer, brand and market insights into the mix.”
Firestone is the third senior executive T3 has attracted from brand agency networks since the beginning of the year. T3 New York’s new Managing Director, Rick Doerr, and Executive Creative Director Joe Volpicelli, both joined T3 from offices of BBDO in February and June, respectively.
“From day one, our goal has been to attract great thinkers who could work at any agency in the world, but prefer the independence and collaboration that is unique to T3,” Gaddis said. “Jim adds more firepower.”
T3 names Joe Volpicelli Executive Creative Director for New York
AUSTIN, TX – June 22, 2012 – T3 has named Joe Volpicelli Senior Vice President and Executive Creative Director of its New York office.
Volpicelli joins T3 from BBDO New York, where he spent the past 13 years, as Vice President Creative Director, overseeing work on Lowe’s and Arby’s. His client experience also includes Bank of America, NYSE, Starburst, Snickers, Pizza Hut and the U.S. Navy. Prior to BBDO, Volpicelli held creative positions at Grey and Y&R, both in New York.
Volpicelli’s work has been recognized with industry awards, including Andy, Addy, Clio, Effie, London International and NY Festivals. It has also has been featured in Adweek, Creativity Online and Communication Arts.
In his new role, Volpicelli will team with Rick Doerr, SVP Managing Director, to manage the New York office, including clients JPMorgan Chase and UPS. Doerr joined T3 from BBDO/Proximity in Hong Kong in February.
“T3 has an amazing blue chip roster of clients along with phenomenal capabilities in digital strategy, technology and creative. The combination was impossible to resist,” Volpicelli said.
“With Joe, we have found a rare mix of talent—someone who provides creative and strategic vision and a passion for developing work that is outstanding in all measures,” Doerr said.
With the addition of both Volpicelli and Doerr, T3 has greatly expanded the capabilities of its New York office, which is celebrating its 10th anniversary this year.
“Our offices in New York, San Francisco and Austin, put us in the center of where things are happening in the digital world. That was our plan as we started to expand.” said T3 President and Founder Gay Gaddis. “With a growing base of clients on the East Coast, Joe adds tremendous senior creative leadership and another great thinker for our clients and our teams.”
Volpicelli will report to T3 Chief Creative Officer, Jay Suhr, who manages the agency’s overall creative department from Austin. As part of the agency’s Think Tank approach, client teams are often staffed by people across all three T3 offices. Volpicelli’s group will have creative teams in both New York and Austin.
T3’s Austin headquarters was recently featured in World Interiors News, the leading digital publisher to the global architectural and design community. A division of World Architecture News, WIN reaches around 220,000 people per month worldwide, and it is the go-to destination for the latest international interior design projects and innovative design concepts.
Read the full article here to learn more about the history of the building and the vision that architect firm Danze Blood Architects had for T3.
T3′s President and CEO Gay Gaddis is featured in the March issue of Austin Woman Magazine, in an article that celebrates the 7 year anniversary since Gay was featured on the cover of the magazine in June 2005. Austin Woman Magazine features accomplished and influential women in the Austin area, and supports causes and organizations of particular interest to women and families.
Click here for the full story.
T3 and Netbiscuits explore what’s next for the Mobile Web during SXSW Interactive
T3 and Netbiscuits host event during SXSW to celebrate the launch of Netbiscuits Tactile and open the discussion on the future of the Mobile Web
AUSTIN, TX – February 23, 2012 – T3 and Netbiscuits have joined forces to host an exciting event on March 10 to celebrate the launch of Netbiscuits Tactile, and open the discussion on the future of the Mobile Web. Tactile, a new framework from Netbiscuits, brings touch-enabled, app-like features to mobile web apps. Netbiscuits will introduce Tactile during a SXSW Interactive Emerging Technology Session earlier in the day.
“With our introduction of Tactile, the future of mobile is here today and SXSW is the perfect place to unveil what’s new and next,” said Netbiscuits CEO Michael Neidhoefer. “We’re excited to celebrate with T3, an agency that understands what a powerful tool the Mobile Web can be for brands looking to create unique, engaging consumer experiences across all connected devices.”
T3 is largely focused on innovation in the mobile space, and will show some of these exciting new innovations at the event, as well as start the discussion on mobile’s future and where it’s headed.
“At T3, we believe that the Mobile Web is one of the most underutilized tools that marketers have today. We’re excited about the event and the opportunity to share our thoughts as to where the Mobile Web is heading via smartphones, tablets and other connected devices,” said Ben Gaddis, T3 VP of Growth and Innovation.
MindTree, a global IT and product engineering services company, and iLoop Mobile, the leading provider in mobile marketing technology and services, are official sponsors of the event. Digiday, the authority on digital media, marketing and advertising is the official media sponsor, and the IAB Mobile Marketing Center of Excellence is the content partner of the event.
Rick Doerr is T3's Senior Vice President, Managing Director in New York
T3 Names Rick Doerr SVP, Managing Director in New York
AUSTIN, TX – February 7, 2012 – Rick Doerr joins T3’s New York office as SVP, Managing Director. At T3, Rick will be a part of the executive management team with an emphasis on the agency’s clients and business opportunities in New York and on the East Coast.
“I’m really excited to join an agency with such tremendous momentum, a true entrepreneurial spirit and a track record of bringing innovation and smarter thinking to some of the top brands in the world,” said Rick Doerr. “There is a great core team in place at T3 New York, and I am looking forward to helping T3 accomplish even more.”
Rick comes to T3 from BBDO Hong Kong, where he served as Managing Director for their South China operation as well as Regional Business Director for Asia.
With over 19 years of experience in marketing and advertising, Rick has worked all over the world, including in New York, London, Hong Kong and Guangzhou. He has worked across a diverse range of clients and multiple disciplines, and has created brand-building strategies and award-winning work for clients including Gillette, Pizza Hut, Federal Express, Mars, Wrigley and Guinness.
“Rick fits perfectly into our think tank model. His diverse international client experience and passion for the industry is valuable across the T3 organization as we collaborate to create breakthrough strategies for our clients,” said Gay Gaddis, T3 President and CEO.